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redspan February 13th, 2014 01:59 AM

What's better for SEO - category descriptions or blog posts?
If you had a store of 700 products, 25 categories, and 25 category descriptions of 300 words each (7,500 words), would you use the category descriptions in the Category Properties field, or would you use just one sentence there and add 25 blog posts instead?

Does it make any difference in SEO terms?

Also, do internal links from one category description to another category help in SEO terms?

stefan February 13th, 2014 05:14 AM

If you try to rank your category pages and want to make them less "thin-affiliate" it would help to add some unique content (like these category descriptions) on these pages.

Imo using 300-word category descriptions as separate stand-alone blog posts will not make much sense for a visitor.

What useful information would get a visitor out of such a blog post? I would rather use blog posts for adding latest news, reviews, comparisons, how-to information,...

Imo you should not think "in SEO terms". Ask yourself what makes sense for the visitor.

If linking from one category description to another related category or another page on your site will help a visitor's browsing experience feel free to link.

redspan February 13th, 2014 05:22 AM

Understood, and fair point, thanks.

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